{"product_id":"you-are-an-ip-company-the-12-step-plan-to-increase-your-intellectual-property-influence-impact-and-income-hardcover","title":"You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKary Oberbrunner\u003c\/b\u003e (Author), \u003cb\u003eKatherine Rubino\u003c\/b\u003e (Author), \u003cb\u003eDan Sullivan\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA New Book from the \u003cem\u003eWall Street Journal\u003c\/em\u003e and \u003cem\u003eUSA Today\u003c\/em\u003e Bestselling Author\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUnlock the Hidden Value Inside Your Ideas-and Transform Your Business Into an IP Powerhouse.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe world's most influential brands, creators, and innovators all share one advantage: they think and operate like intellectual property companies. Now, you can too.\u003c\/p\u003e\u003cp\u003eIn You Are an IP Company, bestselling author Kary Oberbrunner and top IP attorney Katherine Rubino reveal the proven system used by leading brands to locate, protect, and monetize their most valuable asset-intellectual property. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom trademarks and copyrights to patents, trade secrets, licensing, and brand assets, the smartest leaders safeguard their IP because that protection generates success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaylor Swift's 300+ trademarks, Play-Doh's trademarked scent, Coca-Cola's legendary trade-secret formula, and the IP strategies behind Disney, LEGO(R), CrossFit, Magnolia, Dr Pepper, and Apple all demonstrate one truth: IP drives exponential growth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost entrepreneurs assume they have \"no IP,\" \u003cstrong\u003ebut over 90% of a company's value is tied to intellectual property-if you know how to identify it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside you'll discover: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Why promoting an idea too early destroys its IP value\u003c\/p\u003e\u003cp\u003e- How to choose the right protection strategy\u003c\/p\u003e\u003cp\u003e- A clear 12-step plan to build IP influence and impact\u003c\/p\u003e\u003cp\u003e- Forty-seven ways to monetize intellectual property\u003c\/p\u003e\u003cp\u003e- How to safeguard your brand, creative work, and innovations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're a creator, entrepreneur, coach, consultant, executive, or business owner, this book will help you uncover your hidden IP, protect it strategically, and transform it into long-term income and authority.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour ideas are powerful. It's time to protect them-and profit from them-like an IP company.\u003c\/strong\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 244\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 30, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53486094647603,"sku":"9781636803234","price":29.93,"currency_code":"USD","in_stock":true}],"url":"https:\/\/s3xxpj-vy.myshopify.com\/products\/you-are-an-ip-company-the-12-step-plan-to-increase-your-intellectual-property-influence-impact-and-income-hardcover","provider":"The Celestial Starlit Phoenix ","version":"1.0","type":"link"}