{"product_id":"voice-marketing-harnessing-the-power-of-conversational-ai-to-drive-customer-engagement-paperback","title":"Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLaurence Minsky\u003c\/b\u003e (Author), \u003cb\u003eSusan Westwater\u003c\/b\u003e (Author), \u003cb\u003eScot Westwater\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eVoice Marketing \u003c\/i\u003eis filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLaurence Minsky\u003c\/b\u003e is professor of communications at Columbia College in Chicago and consults for leading agencies, corporations, and nonprofits. He co-authored \u003ci\u003eAudio Branding, \u003c\/i\u003e\u003ci\u003eThe Activation Imperative \u003c\/i\u003eand seven other acclaimed business books. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eSusan Westwater\u003c\/b\u003e is co-founder\/CEO of Pragmatic Digital, which helps brands capitalize on voice and conversational AI. She is co-author of \u003ci\u003eVoice Strategy\u003c\/i\u003e and is recognized as a top influencer regarding voice and conversational AI marketing programs. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eScot Westwater\u003c\/b\u003e is co-founder\/CCO of Pragmatic Digital, he helps companies improve their marketing and customer experiences through voice and conversational AI. He is the co-author of \u003ci\u003eVoice Strategy\u003c\/i\u003e and leverages design, UX, and digital strategy to create effective voice experiences. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eColleen Fahey\u003c\/b\u003e is US Managing Director, Sixième Son, the world's leading sonic branding agency. She previously worked with Publicis Groupe to bring non-traditional marketing to leading brands in the US, Europe, Asia, and Latin America, and co-authored \u003ci\u003eAudio Branding.\u003c\/i\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 27, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53532593717555,"sku":"9781538155400","price":64.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0746\/3731\/files\/wOu5XPXqfe9781538155400.webp?v=1782889551","url":"https:\/\/s3xxpj-vy.myshopify.com\/products\/voice-marketing-harnessing-the-power-of-conversational-ai-to-drive-customer-engagement-paperback","provider":"The Celestial Starlit Phoenix ","version":"1.0","type":"link"}