{"product_id":"voice-marketing-harnessing-the-power-of-conversational-ai-to-drive-customer-engagement-hardcover","title":"Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLaurence Minsky\u003c\/b\u003e (Author), \u003cb\u003eSusan Westwater\u003c\/b\u003e (Author), \u003cb\u003eScot Westwater\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e\"Hey Google, how can you help me reach more customers and strengthen my brand?\"\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eVoice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With \u003ci\u003eVoice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, \u003c\/i\u003emarketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program.\u003cbr\u003eHow should marketers best approach voice and conversational AI to ensure an optimal return on their investments? Since voice can both activate consumer behavior and help build the brand image, what is the right media mix for a marketer? How does voice fit with a marketer's other channels, particularly online and mobile? What is appropriate content for this new channel and how can a marketer best go about creating that content? What are the legal and ethical issues that marketers need to address? What makes for a good development partner to implement voice initiatives? And what metrics should marketers use to judge the success of their voice efforts?\u003cbr\u003eFilled with real-world examples and behind-the-scenes stories, \u003ci\u003eVoice Marketing\u003c\/i\u003e is grounded in research-based theory and decades of experience. Case studies from the Allstate, Butterball, Coca-Cola, Domino's, Lucky Charms, Mercedes, Nike, Sony, Tide, and more combine with guest perspectives from the worlds of conversational AI, voice technology, academia, and marketing to deliver a ready-to-implement plan for success in the voice environment.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLaurence Minsky\u003c\/b\u003e is professor of communications at Columbia College in Chicago and consults for leading agencies, corporations, and nonprofits. He co-authored \u003ci\u003eAudio Branding, \u003c\/i\u003e\u003ci\u003eThe Activation Imperative \u003c\/i\u003eand seven other acclaimed business books. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eSusan Westwater\u003c\/b\u003e is co-founder\/CEO of Pragmatic Digital, which helps brands capitalize on voice and conversational AI. She is co-author of \u003ci\u003eVoice Strategy\u003c\/i\u003e and is recognized as a top influencer regarding voice and conversational AI marketing programs. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eScot Westwater\u003c\/b\u003e is co-founder\/CCO of Pragmatic Digital, he helps companies improve their marketing and customer experiences through voice and conversational AI. He is the co-author of \u003ci\u003eVoice Strategy\u003c\/i\u003e and leverages design, UX, and digital strategy to create effective voice experiences. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eColleen Fahey\u003c\/b\u003e is US Managing Director, Sixième Son, the world's leading sonic branding agency. She previously worked with Publicis Groupe to bring non-traditional marketing to leading brands in the US, Europe, Asia, and Latin America, and co-authored \u003ci\u003eAudio Branding.\u003c\/i\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 27, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53485301268787,"sku":"9781538155394","price":171.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/s3xxpj-vy.myshopify.com\/products\/voice-marketing-harnessing-the-power-of-conversational-ai-to-drive-customer-engagement-hardcover","provider":"The Celestial Starlit Phoenix ","version":"1.0","type":"link"}