{"product_id":"the-role-of-artificial-intelligence-in-the-tourism-and-hospitality-sector-paperback","title":"The Role of Artificial Intelligence in the Tourism and Hospitality Sector - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMaria Jesus Jerez-Jerez\u003c\/b\u003e (Editor), \u003cb\u003eClaudia Sevilla-Sevilla\u003c\/b\u003e (Editor), \u003cb\u003eLidia Aguiar-Castillo\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries.\u003c\/p\u003e\u003cp\u003eThe disruptive nature of AI is captured in a logically structured and accessible way, with global case studies covering the latest technological developments in AI via a wide range of detailed, 'real-world' examples designed to help the reader understand how this complex subject area is applied in industry. Topics covered include privacy concerns, AI in hotels, personalisation of the guest experience, travel planning, virtual assistants and recommendation systems, sustainability, blockchain, AR, VR, IoT, smart destinations and big data analytics, amongst others. Chapters also include insights on governmental policies, environmental sustainability, social change, and how these impact and interact with AI technologies within the context of tourism and hospitality.\u003c\/p\u003e\u003cp\u003eThis volume is of pivotal interest to students, scholars and academics in the fields of tourism, hospitality, business, management, human geography, social sciences and sustainability, as well as those with an interest in AI technology more generally.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaria Jesus Jerez-Jerez \u003c\/b\u003eis a senior lecturer and course leader in International Business at the University of Bedfordshire, UK, and a senior fellow of the Higher Education Academy. Her research interests focus on disruptive innovation in international business.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eClaudia Sevilla-Sevilla\u003c\/b\u003e is a professor of Marketing at UNED in Madrid and a member of the EU Jean Monnet Chair in Digital Economy. Her research focuses on marketing, tourism, and sustainability, building on her extensive professional experience as a marketing consultant in the tourism and hospitality sector.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLidia Aguiar-Castillo\u003c\/b\u003e is a senior researcher at the University of Las Palmas de Gran Canaria (ULPGC) with a PhD in Enterprise, Internet, and ICT (Cum Laude, with international mention). Her research focuses on ICT applications in tourism and enterprise, supported by her professional experience in computing and project management, including a postdoctoral fellowship at CVUT (Prague Technical University).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 376\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 05, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53576186331443,"sku":"9781032898858","price":93.94,"currency_code":"USD","in_stock":true}],"url":"https:\/\/s3xxpj-vy.myshopify.com\/products\/the-role-of-artificial-intelligence-in-the-tourism-and-hospitality-sector-paperback","provider":"The Celestial Starlit Phoenix ","version":"1.0","type":"link"}