{"product_id":"the-making-of-a-status-symbol-a-business-history-of-rolex-paperback","title":"The Making of a Status Symbol: A Business History of Rolex - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePierre-Yves Donzé\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In \u003ci\u003eThe making of a status symbol\u003c\/i\u003e, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eChallenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market. \u003cp\u003e\u003c\/p\u003eThis book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you're a scholar, student or general reader intrigued by the enduring allure of Rolex, \u003ci\u003eThe making of a status symbol\u003c\/i\u003e offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In \u003ci\u003eThe Making of a Status Symbol\u003c\/i\u003e, acclaimed business historian Pierre-Yves Donz? offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth, and prestige. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eChallenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donz? reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, turning a simple timepiece into a powerful status symbol. Spanning the 20th century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market. \u003cp\u003e\u003c\/p\u003eThis book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture, or the power of branding. Whether you're a scholar, student, or a general reader intrigued by the enduring allure of Rolex, \u003ci\u003eThe Making of a Status Symbol\u003c\/i\u003e offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePierre-Yves Donzé is Professor in Business History at the Graduate School of Economics, Osaka University and a visiting professor at the Department of History, University of Fribourg\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 03, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53576040874291,"sku":"9781526188410","price":51.21,"currency_code":"USD","in_stock":true}],"url":"https:\/\/s3xxpj-vy.myshopify.com\/products\/the-making-of-a-status-symbol-a-business-history-of-rolex-paperback","provider":"The Celestial Starlit Phoenix ","version":"1.0","type":"link"}