{"product_id":"influencer-politics-at-the-intersection-of-personal-political-and-promotional-hardcover","title":"Influencer Politics: At the Intersection of Personal, Political, and Promotional - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohanna Arnesson\u003c\/b\u003e (Editor), \u003cb\u003eHanna Reinikainen\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eInfluencer Politics\u003c\/em\u003e focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digital media. A key question is how core ideas of influencer culture - authenticity, intimacy, commercialism, and self-branding - shape the ways in which politics are expressed and understood in this context, as well as opens up space for new ways of connecting and interacting with the public. It also highlights the way that influencer culture itself is infused with politics, where issues of, for example, empowerment and exploitation are articulated and discussed in different ways. The book is the result of a common interest among researchers engaged in work on political aspects of influencer marketing and influencer culture from critical, cultural, and strategic perspectives, and offers a range of case studies devoted to both the promises and limitations of influencer politics. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJohanna Arnesson\u003c\/strong\u003e is assistant professor in Media and Communication Studies at Umeå University. Her research includes critical perspectives on promotion, political communication, and digital media. The current project \"Parasocial influence: Influencers, politics and responsibility in social media\" focuses on digital participation and intersections where politics and marketing meet, specifically socio-cultural perspectives on social media influencers who in various ways claim, or are attributed, political power or agency. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHanna Reinikainen\u003c\/strong\u003e holds a D.Sc. (Econ. \u0026amp; BA) from the Jyväskylä University School of Business and Economics, Finland. She currently works as a postdoctoral researcher at the Centre for Consumer Society Research at the University of Helsinki, Finland. Her research areas include influencer cultures, influencer marketing, and strategic communication. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 191\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 21, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53480856813875,"sku":"9783111035604","price":188.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0746\/3731\/files\/15Xy3h2YoN9783111035604.webp?v=1783034409","url":"https:\/\/s3xxpj-vy.myshopify.com\/products\/influencer-politics-at-the-intersection-of-personal-political-and-promotional-hardcover","provider":"The Celestial Starlit Phoenix ","version":"1.0","type":"link"}