{"product_id":"do-penguins-eat-peaches-and-other-unexpected-ways-to-discover-what-your-customers-want-paperback","title":"Do Penguins Eat Peaches?: And Other Unexpected Ways to Discover What Your Customers Want - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKatie Tucker\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e**Business Book Awards 2024: Highly Commended**\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStop guessing and start using market research to build what customers actually want.\u003c\/strong\u003e If you run a small business, it's easy to waste time and money on ideas that don't land.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDo Penguins Eat Peaches?\u003c\/em\u003e shows founders, freelancers and small-business owners how to use simple market research tools to understand your audience and build what sells. From customer interviews and surveys to real-world testing, including how emerging AI tools can help you research faster and smarter, this book will help you find clarity and confidence in your next business move.\u003c\/p\u003e\u003cp\u003eFrom sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.\u003c\/p\u003e\u003cp\u003eKatie Tucker is an inspirational product leader with over twelve years' experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.\u003c\/p\u003e\u003cp\u003eFinding out what your customers want needn't be potluck. \u003cem\u003eDo Penguins Eat Peaches?\u003c\/em\u003e demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.\u003c\/p\u003e\u003cp\u003eFrom sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.\u003c\/p\u003e\u003cp\u003eKatie Tucker is an inspirational product leader with over twelve years' experience in leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a writer, speaker and the pen behind the popular newsletter Jungle Juice.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKatie Tucker is an inspirational product leader with over twelve years' experience in leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a writer, speaker and the pen behind the popular newsletter Jungle Juice.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 17, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53485249790259,"sku":"9781788604178","price":23.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0746\/3731\/files\/Tov14r9irW9781788604178.webp?v=1782856074","url":"https:\/\/s3xxpj-vy.myshopify.com\/products\/do-penguins-eat-peaches-and-other-unexpected-ways-to-discover-what-your-customers-want-paperback","provider":"The Celestial Starlit Phoenix ","version":"1.0","type":"link"}