{"product_id":"business-to-business-marketing-how-to-understand-and-succeed-in-business-marketing-in-an-emerging-africa-paperback","title":"Business-To-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRichard Owusu\u003c\/b\u003e (Author), \u003cb\u003eRobert Hinson\u003c\/b\u003e (Author), \u003cb\u003eOgechi Adeola\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBusiness-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa\u003c\/strong\u003e\u003cem\u003e \u003c\/em\u003eis a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e \u003c\/b\u003e\u003cp\u003eThe Authors\u003c\/p\u003e \u003cp\u003eCollectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e　\u003c\/p\u003e \u003cp\u003e　\u003c\/p\u003e \u003cp\u003e　\u003c\/p\u003e \u003cp\u003e　\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eRichard Owusu, Robert Hinson, Ogechi Adeola, Nnamdi Oguji\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 284\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.67 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 09, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53521469440307,"sku":"9780367770884","price":74.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/0746\/3731\/files\/yPZkNsyBNU9780367770884.webp?v=1783167908","url":"https:\/\/s3xxpj-vy.myshopify.com\/products\/business-to-business-marketing-how-to-understand-and-succeed-in-business-marketing-in-an-emerging-africa-paperback","provider":"The Celestial Starlit Phoenix ","version":"1.0","type":"link"}