{"product_id":"advertising-as-a-creative-industry-regime-of-paradoxes-hardcover","title":"Advertising as a Creative Industry: Regime of Paradoxes - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eIzabela Derda\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant.\u003c\/p\u003e\u003cp\u003eThrough extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector's struggle to adapt to new business models and to monetize creativity in today's media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today's media landscape.\u003c\/p\u003e\u003cp\u003eThe book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today.\u003c\/p\u003e\u003cp\u003eThe Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CC-BY license.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIzabela Derda\u003c\/strong\u003e is Assistant Professor in Media \u0026amp; Creative Industries at the Erasmus School of History, Culture and Communication, Erasmus University, the Netherlands. She is also an advertising professional, former head of entertainment at Havas SE, and a jury member for major advertising festivals, such as Cannes Lions or Eurobest.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 92\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.31 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 25, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53533589012787,"sku":"9781032203010","price":119.86,"currency_code":"USD","in_stock":true}],"url":"https:\/\/s3xxpj-vy.myshopify.com\/products\/advertising-as-a-creative-industry-regime-of-paradoxes-hardcover","provider":"The Celestial Starlit Phoenix ","version":"1.0","type":"link"}